Jackie Weisman

Maryland Association of Boards of Education

Director of Communications & Marketing

​January 2018 - Present

 

Responsible for all communication and marketing efforts for a non-profit association in the education sector including brand strategy, publications, social media, surveys, and website design and editing. Also responsible

for developing and nurturing relationships with education-related businesses for the purpose of informing members and increasing a non-dues revenue stream.

 

Key Accomplishments:

• Researched and implemented a customer management system for affiliate members to better track non-dues revenue
• Launched a new organization website
• Increased Facebook followers by 75% 
• Increased Twitter followers by 89%
• Planned and conducted presentations on community outreach, media relations, and social media for members and staff for association, state, and national conferences
• Conducted digital surveys; analyzed results and presented recommendations to staff and board

• Created graphics for social media, print collateral, and office updating

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Sonjara, Inc.

Business Development Associate
​October 2016 - October 2017

 

• Managed internal and external team through the proposal writing process for government and nonprofit requests for proposals 

• Copyedited proposals and read for compliance

• Provided project management for maintenance contracts

• Scheduled key informant interviews across multiple time zones and among four interviewers 

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BWI Business Partnership

Membership Specialist
​October 2015 - October 2016

 

• Managed social media accounts on LinkedIn, Facebook and Twitter 

• Designed marketing pieces including the annual report, event emails, newsletter, information sheets

• Managed database transfer to Weblink and scrub of over 5000 entries

• Managed committee of volunteers to grow and retain membership 

• Led team on planning monthly speaker breakfast with 150-200 attendees by managing logistics, marketing, registrations, identifying sponsors and reconciling invoices

• Created a communications plan which included a monthly e-newsletter, consistent branding and the use of technology including Animoto, Canva, Simple Text, and Hootsuite ​

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Senior Market Sales

Executive Assistant to the Executive Vice President
June 2014 - October 2015

 

• Managed all essential administrative support functions related to the day-to-day operations of the company’s Virginia office, including all procurement and general human resources management

• Coordinated key projects; responsible for recruiting, hiring, and managing workers/staff 

• Handled property issues and served as assistant manager for EVP’s residential property portfolio

• Regularly worked with cross-departmental teams to help execute projects

• Managed EVP calendar and provide personnel support functions for the executive leadership team 

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Sonjara, Inc.

Business Systems Analyst
October 2011 - March 2014

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• Assisted business development team by qualifying leads, drafting proposals, and developing account strategies

• Assisted in launching  the time/project management program Griot by developing the marketing plan, introducing it to the existing client base, generating new leads, and providing troubleshooting and customer service to new users 

• Managed the Small Business Association for International Contractors (SBAIC) internal website by providing access to members, troubleshooting, and providing content management 

• Identified and attended multiple trade shows and conferences to market Sonjara products; generated prospects and built relationships with potential teaming partners  

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Entrepreneurs' Organization

Membership Development Manager
February 2006 - May 2011

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• Supported and executed five successful renewal campaigns, targeting 5,000-6,000 members worldwide. Each year ended on budget with a renewal rate between 85-86%

• Supported 120 global chapter administrators by conducting and analyzing a yearly survey to determine needs, training, weekly communications, trouble-shooting

• Designed curriculum and facilitated chapter administrator training twice a year. Facilitator, content and overall ratings consistently between 8.5-9.3 out of 10

• Assisted in redesign and reorganization of the process for new member kits, based on knowledge of new member needs

• Created and implemented a new member integration process for the global organization, including follow-up correspondence, which resulted in a new member onboarding rating of 8.3 out of 10.0 in 2010, an increase from 7.1 in 2009

• Organized staff training, StrengthFinder workshop, office parties and started an annual staff volunteer day